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Pehla Media Entertainment announces MENA telecast on CricOne

  • United Arab Emirates: Monday, October 15 - 2012 at 09:55
  • PRESS RELEASE

T20 cricket seems to be the flavor of the season and the thrilling frenzy of the shorter and faster format of the game is all set to reach a new peak with Karbonn Smart Champions League Twenty20 2012.

Coming close on the heels of an exciting ICC World T20, Pehla Media & Entertainment (PME), the largest pay TV platform management company in the Middle East and North Africa, will bring live and exclusive coverage of the Karbonn Smart Champions League Twenty20 2012 to the millions of cricket fans across the Middle East and North Africa region as 14 teams from eight countries fight it out for the title and the richest prize money of $2.5m for the champions, from a total pool of $13m. The leading DTH player in the region has exclusive television coverage rights deal for MENA region.

The platform announced today that all the matches of the Karbonn Smart Champions League Twenty20 2012 will be broadcast live on the television channel CricOne available on its Pehla and FirstNet bouquets. The channel is available on the Pehla Prime and FirstNet Premium packages on the Pehla bouquet, E-Vision, Du packages in the UAE and Q-tel in Qatar. The event is also available LIVE on mobile TV for subscribers of Du in UAE and VIVA in Bahrain.

Announcing the telecast of the Karbonn Smart Champions League Twenty20 2012, Alywn Rodrigues, Vice President Marketing & Business Development &, Pehla Media & Entertainment FZ LLC, said: "With back-to-back T20 tournaments the level of excitement amongst the cricket fans is already high. While fans are eagerly awaiting the crowning of ICC World Twenty20 champions, the Karbonn Smart Champions League Twenty20 2012 promises to be yet another nerve wrecking competition, with the team line-ups brimming with the world's elite T20 talent. The matches will be hard fought and full of explosive action. . CricOne will once again be at the forefront of bringing the live action as the T20 bonanza continues."

"The channel has been reaching out to millions of cricket fans across the MENA region bringing the latest and the best action right into the living rooms of people. The T20 tournaments are high viewership games and we expect to retain peak viewership during the Karbonn Smart Champions League Twenty20 2012," added Mr. Rodrigues.
 
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