Potential.com's SME Evolution Programme gains international recognition

Potential.com also announced that the new edition of its SME Evolution Programme, due to kick off with a series of webinars on November 5 this year, will oversee new features that will enhance the SMEs overall experience.

One of the key new features is the advanced mobile application, which allows members to access webinars from their Apple iOS mobile devices.

Commenting on the launch of the new edition of the SME Evolution Programme, Shadi Banna, Managing Partner, Potential.com, said, "SMEs play an integral and growing part in much needed job creation around the world and contribute a significant percentage to countries' GDP. The launch of our new SME Evolution Programme confirms our commitment to providing a platform, which will take SMEs to higher levels. We are delighted to see that many SMEs are benefiting from our programme and we are confident that the new features will provide further resources to support their expansion."

Potential.com has partnered with over 20 leading international and regional organizations like STC, EMC and The Centennial Fund (TCF) in Saudi Arabia, in addition to Qtel and QNB in Qatar, to offer practical support to existing SMEs.

The new SME Evolution Programme will also feature a new content methodology and will allow SMEs and partners to promote their products and services on an online platform through the website's new Marketplace feature, which was recently launched. This feature is one of the Resources online platform components that Potential.com offers to its members.

The Potential.com application, now available in the Apple Store, allows members to search for and watch training videos by experts in the field; get access to latest events and online webinars; stay up-to-date with industry related news; book their seats to the upcoming events and webinars and manage their Potential.com membership profile.

"The new feature to watch webinars from a mobile device and the new varied, engaging and interactive content methodology represent a milestone in the web-training programmes industry," added Banna.

The Potential.com mobile app is designed for companies whether startups, SMEs, or corporate to access a wealth of resources that support their business operation anytime and anywhere.

Rudy Shukry, Founder and Director of Tiqani, a fast growing SME, who took part in the programme, said, "For the things we know, this programme is a good refresher and is helping me structure the information I have in a better way to be used easier later. For the new things, there are a few good tools that can be used that I never heard of as well as new ways of looking at things, seeing things and dealing with things."

The SME Evolution Programme offers an opportunity for business owners and managers to benefit from networking with other successful business experts locally and regionally to gain more exposure. It represents a comprehensive platform featuring extensive tools to increase the competitiveness of businesses helping them expand and become global companies - provided at no cost to SMEs.