Private sector reaffirms partnership with DED through support for Dubai World Conference on Consumer Rights and 'Power Brands'

The conference and exhibition, hosted by DED at the Dubai World Trade Centre from the 1st to 3rd of April 2013 in association with Al Fajer Information & Services, will have Pepsi as its Principal Sponsor, Dubai-based retail chain The Apparel Group as Diamond Sponsor, and Juma Al Majid Automobiles as Promotions Partner

The Gold Sponsor category of DWCCR and Power Brands includes the Landmark Group, Unilever and Noor Islamic Bank while Lulu Hypermarkets is a Silver Sponsor. Tejuri.com is also on board as Documentation Partner of the event.

Announcing the sponsors, His Excellency Mr Sami Al Qamzi, Director General of DED stated that the strong endorsement by the private sector reflects the relevance of DED's endeavours in creating a sustainable economic environment where consumer protection and trademarks are protected, as well as the confidence of the business community in the economic development strategy of Dubai.

"The Dubai World Consumer Rights Conference and Power Brands Exhibition have won the support of over eight international companies, which validates its role and scope as a knowledge sharing platform. Experts in the protection of consumer rights and intellectual property across five continents are addressing the conference. The Power Brands exhibition, meanwhile, will highlight exemplary practices and concepts in brand promotion," Al Qamzi said.

Together, the conference and exhibition will serve to boost confidence among consumers and businesses and demonstrate how consumer rights protection supports business growth. Businesses will also be able to identify mechanisms to protect the integrity of their brand against commercial fraud and counterfeiting.

"DED thanks our esteemed partners for sponsoring the event and realising its significance to the health of the local retail sector. The event will opens up new channels of communication between the consumer and the trader. We invite more traders and brands to make use of this opportunity and join us as sponsors. Those interested can contact us and make enquiries on the conference website www.dwccr.com" added Al Qamzi.

Nilesh Ved, Chairman of The Apparel Group commented: "The Power Brands show is an ingenious way for retailers like Apparel Group to meet and interact with customers and stakeholders. This is an excellent initiative by the Department of Economic Development and we are pleased that our brands Tim Hortons, Aldo, Tommy Hilfiger and Club Apparel will be part of this event. By working together we can achieve more and ensure that residents and visitors in the UAE can enjoy a unique and rewarding retail experience."


"Our partnership with DED is part of our commitment to protecting the consumer and raising consumer awareness towards promoting the ease of doing business and overall economic development in Dubai. We are focused on providing the best of pre-sales and after-sales services, thus creating an atmosphere of trust and cordiality between consumers and our expert staff," remarked Chief Operating Officer at Juma Al Majid Group.

Online registration of delegates for DWCCR and Power Brands is now open and public and private sector representatives including businessmen, legal practitioners, consumer rights advocates, IPR experts and government officials concerned can register on the conference website. Over 500 delegates are expected to attend the conference.

The Power Brands exhibition will attract major trademarks worldwide to exchange views and discuss the most prominent concepts related to brands and their promotion. Standing at the forefront of consumer forums worldwide, the participating companies will seize the opportunity to demonstrate progressive policies and interact with traders and investors, while also enhancing their brand visibility and credibility.