Pure Gold Jewellers in $75m expansion

According to Firoz Merchant, Chairman of Pure Gold Jewellers, "2012 was a year of great achievements for us as we entered four new countries - Saudi Arabia, Sri Lanka, Jordan and Maldives, taking our total number of markets to ten. In 2013, we will continue to build on our success and expand further to become a household name internationally. Our $75m expansion plan will focus on being present in high population density cities with our modern outlets offering the latest style diamond, gold and other precious jewellery of exceptional value and quality. We will replicate our proven business model of offering the lowest guaranteed prices, lifetime repair, third party certification and excellent exchange policies.

"In 2012 we experienced an18% growth over the previous year and we look forward to an equally successful 2013. We are a Dubai based brand that has expanded beyond the shores, taking our model of customer service perfected here to other countries."

Pure Gold Jewellers has also been selected as a Superbrand for the fifth consecutive year by the UAE Superbrand Council. The Superbrands organization is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers: "We are delighted to be recognized as a Superbrand again. To be voted by the Superbrands Council is a powerful endorsement and evidence for our customers and stakeholders of the exceptional status our brand has achieved through our commitment to the highest standards of customer service and product quality."