Pure Gold Jewellers records 40% increase in DSF sales

The increased figure is attributed to the massive promotional efforts by DSF this year, increased number of tourists and Pure Gold Jewellers' own 70% discount offer on its range of Pure Diamonds jewellery for DSF.

According to Firoz Merchant, Chairman of Pure Gold Jewellers: "We witnessed a double digit growth this DSF which is a testimony to the Government's sincere efforts to boost UAE retail sector through better and more exciting DSF celebrations every year. Each year DSF surpasses expectations and draws numerous visitors. It is one of the main peak sales periods for us and this year we saw a greater influx of tourists from GCC, the Indian Sub-continent, China and other parts of the world. Dubai is truly the global shopping destination. All our customers were keen to avail of our 70% discounted offer on the amazing range of diamond jewellery at all our outlets in the UAE."

Talking about consumer trends in jewellery, he added: "There is a marked increase in consumer spending for jewellery, we have seen a 40% growth for gold jewellery and 10% growth for diamond jewellery. We have introduced a variety of gold and diamond jewellery collections to meet the increased consumer demand; and to cater to all budgets."

Projecting the outlook for the rest of 2013, Merchant said he expects it to be a well performing year for the UAE retail sector as consumer sentiments are strong. He highlighted that the market will continue to be competitive and retailers who pay attention to customer needs will take the lead.