Qatargas and Ministry of Municipality and Urban Planning sign agreement for Qatar cleanliness campaign

The agreement was signed by His Excellency Sheikh Adbul Rahman Bin Khalifa Al Thani, Minister for Municipality and Urban Planning and Khalid Bin Khalifa Al Thani, CEO of Qatargas at a ceremony at Qatargas Doha Head Office, which was followed by a press conference

The campaign will run for three years and address many of the negative practices that affect the beauty and cleanliness of streets and public places in the State of Qatar. These include littering, spitting in streets and public spaces, hanging laundry in balconies and in public view throwing garden waste in public places, overflowing sewages, leaving used household equipment or their parts in public places, throwing plastic bags in public places, throwing food waste in public parks and beaches, leaving old cars in public parking lots, not using safety covers in transport vehicles, leaving sewage valves open, washing vehicles in places not specified for the same, non-compliance with public health rules in kitchens of restaurants, and non-compliance of sewage vehicles with existing rules and regulations, among others.

While addressing these issues, positive messages will be communicated to the public showing how the State of Qatar can become an even nicer place by smiling rather than spitting and planting trees rather than leaving dead plants in the streets, for example.

Addressing the press conference, shortly after the signing ceremony, His Excellency Sheikh Abdul Rahman Bin Khalifa Al Thani said: "We are all very proud of the State of Qatar and the amazing beauty that can be seen across the country. This campaign is aimed at ensuring we preserve the beauty of our country and do not spoil it through a lack of general cleanliness. I thank Qatargas for supporting this campaign, which is designed in a proactive way so that the audience will be encouraged to embrace positive actions rather than following negative practices. It is a much nicer place to live when people throw a salutation rather than litter."

Qatargas CEO Khalid Bin Khalifa Al Thani added: "Our environment has always been of paramount importance to us at Qatargas and it is one of the key focus areas of our corporate social responsibility strategy. We are pleased to join hands with the Ministry of Municipality and Urban Planning to create a healthy living environment for our whole community. This campaign allows us to be at the forefront of ensuring the environment we all live in is the nicest we can possibly make it and shows our commitment to the people and the future of the State of Qatar."

The campaign will have a specially-designed character to promote the campaign messages and slogans such as "Qatar Belongs to Everyone", "For a Cleaner Nation" and "We Are All Watching You, You Are Not Alone." Throughout the campaign period, the Ministry of Municipality and Urban Planning will undertake an extensive media and outdoor publicity campaign to drive home the message across all sections of the Qatari society and the wider expatriate communities. Campaign messages will also be communicated using SMS, popular websites, roll-ups, stickers, and flyers. Special publicity drives will be launched in public parks, using public transport buses, and Road Show Boxes (A moving box that will be transported by a 4x4 vehicle and will include a stand for stickers and flyers and a plasma screen to preview the campaign movie). A special TV commercial will be prepared urging viewers to abide by civic rules in preserving the beauty and cleanliness of the country thereby ensuring health and safety for all residents. This will be aired throughout the campaign period.