Qatari presenter Mohammed Saadon Al Kuwari appointed sole agent of 'Coffeeshop Company' in Qatar and KSA
- Qatar: Thursday, October 18 - 2012 at 08:59
- PRESS RELEASE
In honor of the enduring coffee heritage in the GCC countries, Al-Arabiya Restaurants Management Co., headquartered in Qatar - owned by celebrity Qatari journalist & Al Jazeera presenter Mohammed Saadon Al Kuwari and his Partner Ali Turki Al Sobai, has inked a partnership agreement with Schärf Coffeeshop Company, a premium global coffee retail chain based in Austria.
"We are pleased to sign this partnership with Schärf Coffeeshop and gain the rights of Coffeeshop Company in the gulf market. We will work together to showcase the Arab Coffee values and concepts which inspired this art of coffee making and was well received around the world. We expect to contribute to the thriving coffee culture and expand the choices for connoisseurs in KSA and Qatar, among the leading markets in Arab region and Gulf. We are planning to open 10 branches in Qatar and 20 branches in KSA in the coming decade, with inaugural branch opening Q1 of 2013" said Mohammed Saadon Al Kuwari.
Commenting on their decision to choose Qatar & KSA in the GCC, Al Kuwari said "We are proud to have the company's rights in Qatar being my home country. Qatar is witnessing a huge renaissance in terms of an economic, educational and cultural boom. With the increasing role we are playing in being host to global events, the most important being the FIFA world cup 2022, we believe it is the right time to bring an exciting brand such as the Coffeeshop Company to Qatar."
Regarding KSA, He stated that he was encouraged by the close brotherly ties with Saudi people. Mr. Al Kuwari told us that a large number of his fans are from KSA, and they represent 40 % of his twitter following of 250,000. Al Kuwari also praised his KSA partner Saif Al Saif for his expertise in the restaurant chain business, calling him the absolute fit for our strategy for KSA.
"We are extremely excited about this partnership which will widen the choice for the coffee aficionados with the introduction of Coffeeshop Company in the two countries with a strong heritage of Coffee. We are looking to steadily launch our services in Qatar and KSA in the coming months. We aspire to meet & exceed the expectations of the consumers. ", Ali Turki Al Sobai the second partner in Al-Arabiya Restaurant Management said.
Dr. Alexander Schärf, the owner of Schärf Coffeeshop Company expressed his deep appreciation of the partnership with Al-Arabiya Restaurant Management Co. to work in MENA markets, especially the Gulf. "In the GCC people like to experiment with their coffee by indulging in new tastes and flavors, and our cafes will be the perfect places to fulfill these coffee needs of people across all age groups. The strategy of next phase is to expand our presence in Qatar and KSA markets, being the two leading markets in the Mena region"
"We are in the process of perfecting a special beverage for the Qatar and KSA markets, composed of a unique blend of milk and tea. The snack selection will be localized keeping in mind the khaliji tastes and will also have global flavors which are standard across all the Coffeeshop Company chain across the world. We are confident that the partnership with Al-Arabiya Restaurant Management Co. will be successful with their local experience. We see great potential in the gulf markets after our overwhelming success in Egypt. Our partners complement our core values and this ceremony will mark the beginning of a long and lasting relationship of Coffeeshop Company with the region" he added.
The Qatari ambassador to Austria was present during the signing ceremony between Schärf Coffeeshop Company and Al-Arabiya Restaurants Management Co.
Schärf Coffeeshop Company is one of the oldest coffee brands in Austria. The company has been selling coffee and coffee machines for more than 50 years. Driven by its passion for quality, it has a huge center for Coffee researches and performance development in Austria. Schärf Coffeeshop Company also holds patents for many products and concepts.
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