The strategy for 2013, which includes the launch of their boldest and most dynamic Rolls Royce to date, is given by Torsten Muller-Otvos, CEO, Rolls Royce Motor Cars. Talking to Phil Blizzard he also gives an overview of their global market in 2012, indicating that the Middle East, and in particular the KSA, has not reached its full potential yet. He also provides an insight into the resurgent luxury car market by UK automobile manufacturers.