RAK Ceramics showcases products with 'The Villa' Concept

The Villa Concept gives customers an opportunity to walk through a villa replica featuring a variety of premium wall and floor tiles installed in all areas of the house.

This includes living and dining rooms, bathroom, kitchen, bedroom and exterior areas to allow customers to get acquainted with the range of choice available through RAK Ceramics.

The Villa Concept allows RAK Ceramics to demonstrate to its customers how the concept of tiles have evolved from being a basic product primarily used in bathroom to entering every aspect of living area of a residential unit and beautifying the interiors.

Tiles have become a fashion statement and this is clearly visible in the designer tiles showcased in different areas within The Villa Concept.

"RAK Ceramics continues to aggressively invest in concepts that highlight the variety, style and class associated with its products in venues that allow customers to see and touch for themselves. This is important as it allows them to envision the products in various applications and The Villa Concept is another step forward in reasserting our range and capabilities - in turn bolstering our position as a leading manufacturer in the world," said Mr. Abdallah Massaad, CEO of RAK Ceramics.

"We have used a premium selection of porcelain and ceramic models in various sizes, textures and finishes. In addition some of our best bathware suites have been showcased along with subsidiary products such as faucets, paints, tableware and tile grouts. This gives our customers a window into the endless possibilities, with a glimpse of what our products will look and feel like in their own homes," added Massaad.

RAK Ceramics is relentless in introducing new designs and concepts; in The Villa, the company shows off premium class products inspired by Italian, Spanish and worldwide designs such as the Orion Collection, Jewel Collection, Wood Art Collection, Stone Art Collection, Junior Tile Collection and Opulence bathware.

Auxiliary products such water-saving faucets from Kludi RAK, eco-friendly paints from RAK Paints, designer tableware from RAK Porcelain and tile adhesives from Laticrete RAK are showcased in The Villa Concept so that the walk-in customers get an experience of having complete interior solution under one roof.

RAK Ceramics is recognised as an innovator for having raised the bar when it comes to design, production, promotion and an unparalleled distribution network that is spread across over 160 countries.

"We are very proud of our achievements, and with this new concept we continue to heighten the standards of the industry; an integral part of our ongoing vision," said Mr. Abdallah Massaad, CEO of RAK Ceramics.