Reebok opens two new 'Fit Hub' concept stores in Kuwait
- Kuwait: Sunday, January 27 - 2013 at 13:32
- PRESS RELEASE
International sports brand Reebok have continued to take their fitness ambition across the GCC by opening two new 'Fit Hub' concept stores in Kuwait located at the Al Kout Mall in Fahaheel and Avenues Mall in Al Rai. The new stores are the first Reebok Fit Hubs to open in the country and are in continuation of the retail concept launched by Reebok in 2012 as part of their global ambition to change the way people perceive fitness.
Similar to those in other countries, the Reebok Fit Hub stores in Kuwait have been designed on the themes found in fitness studios and industrial lofts with the internal space being raw, creative and innovative with 3 Key Zones: The Interactive Storefront, a Story Floor, and Fitting Studio with Cross-Fit -Inspired Displays.
Commenting on the Fit Hub openings, Mark Greiner, General Manager for Reebok in the region, said, "Kuwait has an enthusiastic and increasing fitness market with people participating in a range of sports. Recently we have seen an increase in the number of people looking for information on our products, especially lines designed for running and high performance training such as Reebok CrossFit. The Fit Hub stores help people become part of their fitness journey and find the right products to help them achieve their goals."
Inside customers will appreciate the innovative fitness displays, training products and trusted advice provided by Reebok which has been specifically designed to encourage and inspire people to explore, learn and try the products.
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