Regional investment and innovation drives business expansion for Reichle and De-Massari Middle East, Turkey and Africa

During this period, the company nearly doubled its staff strength, inaugurated a new regional office in Saudi Arabia and opened the region's first-of-its-kind patch cord assembly facility at its headquarters in Dubai.

This continued investment in the region and industry-leading Swiss quality has led to impressive results for the cabling specialist. The company now intends replicating this success in Turkey as well with the establishment of a local presence in the country.

"Over the past four years, in spite of the global recession and poor performance of regional markets, R&M has invested heavily in both staff and technology in order to develop first level supports for speed, consultancy and flexibility in the region. We customized our portfolio to the needs of the region and offered a broad spectrum of products catering to a wide range of vertical markets such as residential, office cabling, industrial, petrochemical, energy, healthcare, and defense. The result of these efforts has been exponential growth even through the tough financial times and the Middle East, Turkey and Africa region is now one of the fastest growing markets for R&M," said Jean-Pierre Labry, Executive Vice President, R&M Middle East, Turkey and Africa.

"We are deeply committed to the region and the establishment of a local presence in Turkey is testament to this. This year we plan to bring a number of innovative products to the market which will be specifically adapted to healthcare, education, transportation, utilities, telecom and city development, as these are the key growth sectors in this region," he said.

R&M Middle East, Turkey & Africa intends to capitalize on the increasing deployment of Fiber to the Home (FTTH) connectivity by regional Telcos with the introduction of its Venus FXXL solution with an integrated Single Circuit Management System (SCM) and the FO field connectors.

The company has already established itself as a leading data center solutions provider with its pre-terminated fiber-optic cables, MPO/MTP modules and high density patch panels.

This year R&M plans to introduce to the region R&M Freenet uniPhy- a 'unified physical network management solution' designed to provide accurate, real-time monitoring of physical layer connectivity. The cabling specialist will remain focused on its copper offerings as well since Cat6A remains a highly utilized cabling solution for the structured cabling industry. A reason for this has been its application in 10GbE infrastructure as it is easily upgradable to 40-100 GbE with minimal changes.

Mr. Jean-Pierre Labry also highlighted the emphasis that will be given to further development of the company's distribution channel, particularly in markets such as Turkey, Saudi Arabia, Qatar, Oman and Iraq.

"We rely on our channel partners to drive our business and this year we have a number of interesting initiatives planned to strengthen our partner ties. One of these includes replicating the highly successful partner program that we launched in Egypt last year at either a regional or a global level."