Reichle and De-Massari expands regional presence

R&M's expansion into Bahrain is also in line with its overall philosophy of continuously investing in the region for the region. The Swiss cabling firm recently expanded into Turkey and Iraq and is poised for further expansion in the Kingdom with a planned patch cord assembly facility. Also during the past year, R&M impressively posted double digit growth and doubled its regional work force.

Commenting on the expansion, Jean-Pierre Labry, Executive Vice President, R&M Middle East, Turkey and Africa, noted, "The success of R&M's Saudi office has prompted us to expand into Bahrain as we remain committed to investing in the region for the region. We're optimistic about the demand potential as the region continues its trend towards increased IT spending post Arab Spring. Our expanded presence will complement our already substantial regional footprint of offices in Saudi Arabia, Egypt, Jordan, Qatar, and the UAE as well as enable us to offer the strong in-country support R&M is renowned for."

To speed product delivery to its customers, R&M boasts a regional supply chain hub serving the Middle East, Turkey and Africa. This type of first level supply chain support is only second in the world after R&M's hub in Singapore. R&M's seasoned technical staff is also able to design optimized solutions tailored to meet any industry's or customer's requirements from its over 5,500 Swiss quality modular copper and fiber solutions. Each product is backed by a first in the industry 25 year warranty.

Manzoor Ali, Managing Director, R&M Saudi Arabia and Bahrain, concluded, "Our expansion is a result of the success we achieved in Saudi and the strong response from our Swiss quality product portfolio. We anticipate that R&M's scalable modular designed copper and fiber solutions will meet with the same strong response in Bahrain, Turkey and Iraq. As such, we will continue to provide the product delivery speed, quality, and reliability our customers' expect from us."

Present in the region for over 15 years, R&M is one of the top three structured cabling players in the Middle East, Turkey and Africa. The company is also well known for its FTTx solutions and is the number 1 FTTx passive solution provider in the region. Its forward looking design philosophy throughout its entire product range highlights R&M's commitment to bringing enterprises and end users innovative products with current and future communications needs in mind.