Renault GCC launches 'Ramadan in Photos' competition
- United Arab Emirates: Thursday, July 19 - 2012 at 12:27
- PRESS RELEASE
Renault GCC has launched 'Ramadan in Photos' on the occasion of the Holy Month of Ramadan. The initiative follows the success of Renault GCC's 'Ramadan in Words' campaign in 2011.
Alternatively, participants will be required to log in via a dedicated landing page www.ramadaninphotos.com that offers information on the competition and showcases photos submitted by other contestants.
Towards the end of the Holy Month, shortlisted photos will be published on Renault GCC's page.
An elite Renault GCC jury will select a picture that best captures the soul and essence of the Holy Month of Ramadan. The winner will be selected on the basis of three main criteria: creativity, emotional inspiration and uniqueness. The lucky winner will drive away a brand new Renault Duster.
The competition comes as part of Renault's people-centric approach and philosophy to maintain an interactive engagement with the young and cosmopolitan population of the region through social media. The brand has to date successfully connected with a large audience base registering over 33,000 fans on its Facebook page since its launch last year. The page was unveiled with the GCC Turning 30 competition, which marked the 30th anniversary of the formation of the GCC.
Benoit Turibe, Marketing Director, Renault GCC, said: "For us, "Ramadan in Photos" is about demonstrating the culturally sensitive facet of our brand. Through our outreach campaigns, during the milestone moments in the region, we aim to offer the community an opportunity to express themselves and share their Ramadan with Renault."
He added: "Renault is a people-centric brand. The digital and social media platforms are interactive, and fully in tune with our brand philosophy. Over the last two years, we have significantly invested in developing our social media presence to drive traffic to our regional website www.renault-me.com and its mobile version which received since it's launch in 2011 more than 400,000 visitors. Furthermore, we have also adopted the approach across our marketing campaign. We have seen fantastic results in terms of traffic, leads and engagement with our brand and its products. The launch of Renault Duster in May generated more than 100,000 visitors in one month on our website."
The new Renault Duster (the competition grand prize) is a particularly versatile (4x2 and 4x4) SUV that combines a spacious interior with saloon-car comfort. Its compact footprint and high ground clearance ensures that it offers a smooth ride in town, on country roads or off beat tracks. The Duster has particularly made waves across the GCC region for its shockingly affordable proposition in the SUV segment.
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