RIM announces name change at BlackBerry 10 launch
- Canada: Thursday, January 31 - 2013 at 01:46
Thorsten Heins, the chief executive of Research In Motion (RIM) has announced the company was abandoning the name it has used since its inception in 1985 and will just be known as BlackBerry, Reuters has reported. "We have transformed ourselves inside and out, and we have defined our vision ... which makes today the perfect time for another big announcement I want to share. From this point forward, RIM becomes BlackBerry," Heins said at the unveiling of BlackBerry 10 devices in New York. "It is one brand; it is one promise."
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