Following the recording of this interview Rolls Royce announced the name of the new dynamic car - The Wraith which is to be launched at the Geneva Motor Show in March 2013. Note: Wraith is a Scottish dialectal word for "ghost," "spirit". Although the word 'wraith' can be broadly defined, it describes an almost imperceptible force, an otherworldly entity that imposes its presence before swiftly returning to the dark.
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Rolls Royce, CEO Pt 2 - launch of their boldest and most dynamic car
Video: Torsten Muller-Otvos, CEO, Rolls Royce Motor Cars talks to Phil Blizzard and gives an overview of their global market in 2012, indicating that the Middle East, and in particular the KSA, has not reached its full potential yet. He outlines their strategy for 2013, which includes the launch of their boldest and most dynamic Rolls Royce to date, and also provides an insight into the resurgent luxury car market by UK automobile manufacturers.
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Phil Blizzard, Head of BroadcastTuesday, January 22 - 2013 at 12:24 UAE local time (GMT+4)
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This article was updated on Wed Jan 23 2013.
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