The strategy for 2013, which includes the launch of their boldest and most dynamic Rolls Royce to date, is given by Torsten Muller-Otvos, CEO, Rolls Royce Motor Cars. Talking to Phil Blizzard he also gives an overview of their global market in 2012, indicating that the Middle East, and in particular the KSA, has not reached its full potential yet. He also provides an insight into the resurgent luxury car market by UK automobile manufacturers.
Following the recording of this interview Rolls Royce announced the name of the new dynamic car - The Wraith which is to be launched at the Geneva Motor Show in March 2013. Note: Wraith is a Scottish dialectal word for "ghost," "spirit". Although the word 'wraith' can be broadly defined, it describes an almost imperceptible force, an otherworldly entity that imposes its presence before swiftly returning to the dark.
Phil Blizzard, Head of Broadcast
Wednesday, January 30 - 2013 at 10:10 UAE local time (GMT+4)
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