Rolls-Royce Middle East strengthens regional presence with appointment of new dealer development manager

Mohamed has extensive experience in BMW Group and has been involved in marketing for over fifteen years. Prior to his last position as Regional Marketing Manager for BMW Middle East, Mohamed was National Marketing Manager for BMW Egypt. His previous tasks included market analysis, market research, product planning, dealer development, sales operations and customer relations management.

Geoff Briscoe, Rolls-Royce Motor Cars Regional Director Middle East, Africa and Latin America commented on the appointment: "I am pleased to welcome Mohamed Fawzi to our regional team - he joins us at a key stage in our market expansion plans. I am confident that with his keen eye for business and extensive experience, we will grow the business in the region and further strengthen Rolls-Royce's position as the leading ultra luxury automotive brand."

Mohamed's newly created position has been devised to drive pre-planned market expansion plans and bolster the already successful sales performance for Rolls-Royce Motor Cars in the Middle East region.

Rolls-Royce Motor Cars' robust year-on-year growth in the Middle East is attributed to the continued success of Ghost and Ghost Extended Wheelbase models, greatly supported by the company's Bespoke programme. Additionally, orders for the newly-launched Phantom Series II will ensure a sustained period of growth in the future, and the inauguration of new markets will in turn increase deliveries and further strengthen Rolls-Royce's pinnacle position in the region.