AME Info News - Media and Advertising

Corporate events help boost profits

Wed, 23 Jul 2008 08:49:00 +0400

Staging targeted corporate events is deemed as one of the most effective tools to communicate with stakeholders and increase company profits, according to a survey commissioned by MVM Events Dubai. The survey found that 63% of CEOs and senior management with event responsibilities would like to see less social events and more of a focus on corporate events in the UAE. Over half the people surveyed judged corporate events, combined with public and media relations, as the most powerful tool to engage stakeholders and meet specific company objectives. Three quarters of respondents outsource corporate events to a specialised company to ensure objectives are met, events are run smoothly to plan, and are kept within budget.
[AMEInfo.com]

Escalator advertising now available in ME

Tue, 22 Jul 2008 09:02:00 +0400

Advertising on escalators is now available in the Middle East from Escalated Advertising, an Australian company. Escalator handrail media enables advertising, branding and decorative communication to be applied to existing escalator handrails at airports, train stations, shopping centres, and any other location with escalators. [AMEInfo.com]

SRMG profit declines by 49%

Mon, 21 Jul 2008 09:31:00 +0400

The Saudi Research & Marketing Group's (SRMG) net profit declined by 49% to SR145.7m in the first half of 2008 from SR287.4m during the same period in 2007, Arab News has reported. The fall in profit this year is attributed to exceptional profits made in 2nd quarter of 2007 after selling 30% of its subsidiary Saudi Printing & Packaging Company in an initial public offering. [AMEInfo.com]

Nickelodeon hits screen on 23 July

Sun, 20 Jul 2008 09:43:00 +0400

Nickelodeon Arabia is set to launch on Nilesat and Arabsat on 23 July. The free-to-air channel is in Arabic. Nickelodeon Arabia falls under the umbrella of Arabian Television Network, Arab Media Group's TV broadcasting arm. [AMEInfo.com]

Al-jazirah applies for BPA audit

Sat, 19 Jul 2008 10:33:00 +0400

Saudi daily newspaper Al-jazirah announced it has applied for audit under internationally recognised BPA Worldwide standards. The newspaper has received numerous awards including Best in Print prize in Asia by IFRA and the Arabian Journalism prize in Dubai for three successive years. [AMEInfo.com]