AME Info | IAA

Connecting with your consumer is the key to effective marketing

Mon, 03 Nov 2008 09:35:23 GMT

Businesses need to understand their audience in order to decide which direct marketing channels will be the most effective, according to an expert.

Traditional media stronger than ever in influencing purchasing decisions

Thu, 26 Jul 2007 05:10:18 GMT

Even as global families today seem addicted to technology and new media to help them make the right shopping decisions, the use of a variety of traditional media, like television and magazines, is now potentially stronger than ever in influencing the 40 per cent of shoppers who remain, up to the last minute, in a state of indecision, revealed Mike Hess, well-known author on media behavior and the director of Global Research and Community Insights at OMD Worldwide.

IAA announces new identity

Mon, 02 Jul 2007 04:32:18 GMT

The International Advertising Association (IAA) is pleased to announce the release of its new corporate identity.

CASTOR expresses confidence for audit trend in 2007

Wed, 07 Mar 2007 07:06:58 GMT

At the end of 2006, more than 50 titles were either audited or in the initial reporting process.

IAA UAE Chapter elects new board

Wed, 24 Jan 2007 05:06:40 GMT

The UAE Chapter of the International Advertising Association IAA has recently announced that a slate of directors was elected at a special meeting, headed by President Sami Raffoul.