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<title>The 20 most powerful copywriting rules of all time</title>
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<pubDate>Sun, 08 Feb 2004 10:55:51 +0400</pubDate>
<description><![CDATA[As this is the first article of the New Year, I thought it would be a good idea to revisit, reiterate and update some of the vital areas of contemporary copywriting.]]></description>
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<description><![CDATA[Change. It was the watchword of the 1990s. Old boundaries are gone. Customer loyalties are dead. Markets worldwide are moving faster than ever before. Truly, the future is seen by many as unpredictable.]]></description>
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<title>What&#039;s the next big deal in consumer brand marketing?</title>
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<pubDate>Sun, 20 Jul 2003 15:26:21 +0400</pubDate>
<description><![CDATA[As dramatic as it is, it&#039;s not the Internet, which has and will continue to change people&#039;s lives, not just the way they shop, learn and communicate. It&#039;s not the splintering and proliferation of media.]]></description>
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<title>Trajectory of Trust in American Business Shows Signs of Improvement if Brands Act Decisively</title>
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<pubDate>Sun, 27 Apr 2003 10:14:36 +0400</pubDate>
<description><![CDATA[New Golin/Harris and InsightExpress research reveals Americans are willing to trust business again if companies prove they can be a &quot;trust-builder&quot; not a &quot;trust buster&quot;.]]></description>
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<title>Developing the brand from the inside out</title>
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<description><![CDATA[For a long time external and internal communication was placed in separate boxes with the belief that communicating with customers was somehow more important than with employees.]]></description>
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