AME Info | YO! Sushi Emirates

Local market knowledge and flexibility essential to success of franchise brands

Mon, 17 Nov 2003 08:17:36 GMT

The traditional concept of franchising with hard and fast operating procedures can be too inflexible for the Middle East, according to Sami Daud, managing director of YO! Sushi Emirates.

First YO! Sushi franchise gets vote of confidence

Sun, 26 Oct 2003 09:10:59 GMT

YO! Sushi, the latest hip swift food concept to hit Arabia, has been given a vote of confidence by its founder Simon Woodroffe.

YO! Sushi chain opens first outlet in Dubai

Sat, 20 Sep 2003 06:28:15 GMT

YO! Sushi, the London-based restaurant chain, has opened its first premises in Dubai, with four more outlets scheduled to open in the UAE in the next two years.