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    <title>Local market knowledge and flexibility essential to success of franchise brands</title>
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    <pubDate>Mon, 17 Nov 2003 12:17:36 +0400</pubDate>
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        The traditional concept of franchising with hard and fast operating procedures can be too inflexible for the Middle East, according to Sami Daud, managing director of YO! Sushi Emirates. 
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    <title>First YO! Sushi franchise gets vote of confidence</title>
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    <pubDate>Sun, 26 Oct 2003 13:10:59 +0400</pubDate>
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        YO! Sushi, the latest hip swift food concept to hit Arabia, has been given a vote of confidence by its founder Simon Woodroffe.
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    <title>YO! Sushi chain opens first outlet in Dubai</title>
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    <pubDate>Sat, 20 Sep 2003 10:28:15 +0400</pubDate>
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        YO! Sushi, the London-based restaurant chain, has opened its first premises in Dubai, with four more outlets scheduled to open in the UAE in the next two years.
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