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    <title>Pure Gold receives best brand honor for the 2nd year from Dubai government </title>
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    <pubDate>Thu, 28 May 2009 12:30:21 +0400</pubDate>
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        Pure Gold Jewellers was recognized for the second consecutive year as the 'Best Service Performing Brand' in the large business category under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
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    <title>Pure Gold Jewellers posts record growth in diamond sales during Dubai Summer Surprises</title>
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    <pubDate>Mon, 01 Sep 2008 12:34:55 +0400</pubDate>
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        With the conclusion of this year's 65-day Dubai Summer Surprises (DSS), the Dubai jewellery industry remained poised as a leading force behind the tremendous success of this year's net earnings, with an estimated Dhs500m in jewellery sales alone.
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    <title>Pure Gold Jeweller's reports more than 55% growth for H1 of 2008</title>
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    <pubDate>Tue, 22 Jul 2008 13:50:55 +0400</pubDate>
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        Pure Gold Jewellers reported more than a 55% increase during the first half of 2008 compared to one year ago.
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    <title>Dubai Department of Economic Development awards Pure Gold Jewellers for offering one of the city's best shopping experiences</title>
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    <pubDate>Mon, 30 Jun 2008 10:13:42 +0400</pubDate>
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        The Government of Dubai's Department of Economic Development hosted its 6th annual Dubai Service Excellence Scheme (DSES) awards at the Jumeirah Beach Hotel in Dubai.
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    <title>Pure Gold Jewellers posts 58% increase in sales, ventures into real estate</title>
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    <pubDate>Sun, 10 Feb 2008 15:04:39 +0400</pubDate>
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        Pure Gold Jewellers, one of the region's award-winning and leading jewellers, announced their annual profits have increased by double digit.
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