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    <title>Middle East internet ad spend to hit 4.5%</title>
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    <pubDate>Tue, 09 Feb 2010 12:49:46 +0400</pubDate>
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        Internet advertising spend in the Middle East is expected to experience 'impressive' growth over the coming three years, although will still be significantly lower than elsewhere in the world. The latest annual Arab Media Outlook report, produced by the Dubai Press Club and Value Partners, found that while today about $56m or 1% of the total media advertising spend is online in the Middle East, this figure will rise to at least 4.5% by 2013 to around $266m. 
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    <title>Saudi to regulate internet news sites</title>
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    <pubDate>Tue, 09 Feb 2010 11:24:45 +0400</pubDate>
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        Saudi Arabia is planning to introduce a licensing requirement and other regulations for its indigenous internet news sites, the National has reported. The draft regulations, still under study, would require internet-based news sites to request a government licence and to respond to complaints about their content that are received by the ministry of culture and information.
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    <title>MediaME.com adds AdBlogArabia </title>
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    <pubDate>Mon, 08 Feb 2010 13:05:56 +0400</pubDate>
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        The region's first and largest user-generated community for advertising and media professionals, mediaME.com has announced the acquisition of AdBlogArabia.com. The blog will continue to serve its fans and with a similar look and feel, but will add some content and features from mediaME, the company said. 'AdBlogArabia will remain an active community that will serve and benefit from mediaME's 7,000 registered media and advertising professionals,' said Zeid Nasser, founder and CEO of mediaME.com, part of MediaScope Ltd.
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    <title>Facebook to stop Microsoft-run banner ads</title>
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    <pubDate>Sun, 07 Feb 2010 12:04:35 +0400</pubDate>
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        Facebook has announced that it has agreed with Microsoft to stop running its banner ads across all pages of the social networking portal, Reuters has reported. However, Microsoft, the exclusive provider of Web search on Facebook, will continue to sell text-based search ads on the website as the partners extended the arrangement beyond 2011, when it had been due to expire. The change will take place over the next 30 days, Facebook said.
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    <title>The National offers content through Kindle</title>
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    <pubDate>Sun, 07 Feb 2010 12:02:00 +0400</pubDate>
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        The National, the flagship English-language newspaper of the Abu Dhabi Media Co (ADMC), has begun offering its daily content through Amazon's e-reader, the Kindle. The move makes the company the first Middle East publisher to digitize and distribute its content to global partners such as Amazon. "The National's launch on Kindle is a natural progression of ADMC's digital strategy, designed to broaden its digital offerings and pursue new digital content delivery channels," ADMC said. 
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