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    <title>Brand equity through the eyes of the consumer:  The case for measuring 'Commitment'</title>
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    <pubDate>Thu, 28 Aug 2008 11:38:23 +0400</pubDate>
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        'Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.' This much used quote from Edwin Artz seems simplistic at first glance, but the deeper you delve into it, the more profound are the implications for the brand management process, especially in the measurement of 'brand equity'. 
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    <title>Marketing success hinges on defining loyalty</title>
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        The success of marketing strategies in terms of whom to target, how to target, and the anticipated response to advertising depends on the nature of the relationship consumers have with the category and your brand within that category.  
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    <title>Next generation balances tradition and progress</title>
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        Balance, a sense of purpose, and intelligent choices between alternatives are key focuses for today's young Arab citizens.  In what is seen as the most comprehensive study to date of the region's youth, TNS has revealed some interesting insights.   
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    <pubDate>Sun, 16 Mar 2008 12:37:11 +0400</pubDate>
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        Shabab Tek is a one of a kind cultural connect study conducted amongst 16 to 25 year olds in Saudi Arabia, UAE and Kuwait by TNS. In this future oriented study, a number of significant trends have been identified that are likely to have a telling influence over future Gulf Arab societies and on how markets and brands evolve in the region. 
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    <title>Sweet trends - the chocolate market in Saudi Arabia and UAE</title>
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        As health consciousness and an infatuation with looking slim become increasingly common, chocolates have assumed the image of an inherently unhealthy and taboo product. Consumption of chocolates is increasingly viewed as sinful - and therefore, an activity to be indulged in infrequently, as a special treat to reward oneself. 
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