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    <title>Leading Gulf Arab PR practitioner calls on PR industry to build local Gulf Arab talent</title>
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        Trans-Arabian Creative Communications Services (TRACCS), one of the leading PR practices in the Middle East, dominated the second day of the 49th International Public Relations Association Conference which was held for the 1st time in the Arabian Gulf, with three presentations highlighting the urgent need to build local understanding and expertise in the PR industry. 
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        It is time for local firms to take corporate social responsibility more seriously, said PR experts at the International Public Relations Association (IPRA) Conference. 
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    <title>Dubai Ports Authority CEO Jamal Majid bin Thaniah opens IPRA 2004</title>
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        A rapidly changing global business environment will see companies in the region become more open and transparent.
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    <pubDate>Sat, 11 Dec 2004 16:41:51 +0400</pubDate>
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        Leading U.S based PR companies are set to attend the International Public Relations Association's (IPRA) Annual Conference which opens in Dubai Monday 13th December at the Emirates Towers Hotel. 
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