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    <title>Smartphones a blessing and curse for retailers facing 'showroomers'</title>
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    <pubDate>Tue, 07 May 2013 21:56:49 +0400</pubDate>
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        It’s a well-known consumer tactic. Shrewd shoppers will browse, seek advice and even try out their desired products in-store before finding a cheaper option online. But mobiles can reduce the risk of ‘showrooming’, according to a leading market research firm.
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    <title>Smartphone trends: 13 for 2013</title>
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    <pubDate>Tue, 09 Apr 2013 14:58:22 +0400</pubDate>
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        Smartphone adoption in the Mena region is advancing at a rapid rate, leading to significant opportunities for mobile advertisers.
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    <title>The Social Engagement Optimisation shift - the new normal?</title>
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    <pubDate>Tue, 26 Mar 2013 15:26:44 +0400</pubDate>
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        For many years Search Engine Optimisation (SEO) has been viewed as the most effective way to drive web traffic and promote a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation. 
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    <title>Interactive touch screens a game-changer for advertising?</title>
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    <pubDate>Tue, 05 Mar 2013 12:05:42 +0400</pubDate>
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        No longer confined to science-fiction movie sets, high sensitivity, collaborative touchscreen technology is advancing to the point where it could heavily impact several business sectors in the region over the next few years – advertising in particular.
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    <title>Advertising features to put Twitter back in the Middle East spotlight?</title>
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    <pubDate>Mon, 11 Feb 2013 10:58:36 +0400</pubDate>
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        Companies in the Middle East can now promote their products/services on Twitter thanks to the micro blogging site’s new range of promoted products. This step will ‘surely’ bring Twitter back under the spotlight in the region.
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