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    <title>Marketing to women: who's doing it right?</title>
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    <pubDate>Wed, 04 Jun 2008 10:38:25 +0400</pubDate>
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        Women in the Gulf are increasingly demonstrating an overwhelming purchasing power across all industries. And as they get access to more jobs, and consequently more money, their outlook and understanding of brands grows deeper. But do companies get it right when formulating their marketing messages to this demographic?
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    <title>Emirates tops online user poll</title>
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    <pubDate>Wed, 21 May 2008 16:11:48 +0400</pubDate>
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        Emirates Airlines website has come top of an AME Info online users poll of UAE companies, with 93.1% of respondents saying that it met their expectations of an international brand in the digital environment and only 6% saying that it did not.
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    <title>Digital marketing gives people 850 more reasons a day to buy</title>
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    <pubDate>Thu, 27 Mar 2008 17:13:00 +0400</pubDate>
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        Over 40 million internet users in the Middle East and North Africa region are creating new opportunities for marketers to reach their audience in ways not previously possible, delegates at the AME Info Digital Marketing 2008 conference were told. 
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    <title>Facebook as a marketing tool: friend or foe?</title>
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    <pubDate>Sun, 23 Dec 2007 13:08:44 +0400</pubDate>
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        Today, Facebook is one of world's fastest growing websites, with over 47 million users and 200,000 new users joining everyday. It accounts for about one per cent of all worldwide internet traffic. And that phenomenal growth has attracted the attention of companies looking for new ways of promoting themselves, be it overtly or subtly.
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    <title>Five reasons why some clients still fear online advertising</title>
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    <pubDate>Wed, 17 Oct 2007 14:31:11 +0400</pubDate>
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        According to Madar Research 2007, a high percentage of Middle Eastern brands and conglomerates are still sceptical about the ways of tapping into the highly heterogeneous world of online advertising. 
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