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<title>Masafi unveils corporate recycling service; joins UN global compact</title>
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<description><![CDATA[Masafi, one of the region's leading FMCG brands today announced the launch of its corporate recycling service, a unique initiative aimed at reducing the environmental impact of plastic bottles. The service is part of Masafi's Carbon Action Plan a key initiative to reduce the carbon footprint in the UAE launched by the company in July 2008 and reflects the company's corporate citizenship engagement.]]></description>
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<title>Masafi launches boutique 'Sense of Spring' tissues</title>
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<pubDate>Wed, 15 Oct 2008 13:36:37 +0400</pubDate>
<description><![CDATA[Masafi, one of the FMCG brands in the Gulf and Middle East and the leading tissues brand, announced today the launch of its new boutique tissues - Sense of Spring - a move that is expected to provide a further impetus to its market leadership in tissue business.]]></description>
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<title>Masafi launches Jasmine flavored water</title>
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<pubDate>Sun, 14 Sep 2008 15:42:56 +0400</pubDate>
<description><![CDATA[Masafi, one of the region's leading FMCG brands, has announced the launch of Jasmine flavored water, reflecting the company's leadership in the hugely successful segment.]]></description>
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<title>Masafi to relaunch its traditional Ramadan beverage Qamaruldeen</title>
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<description><![CDATA[Masafi, one of the leading juice brands in the Middle East, has announced plans to relaunch its popular traditional beverage 'Qamaruldeen' during the Holy Month of Ramadan.]]></description>
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<title>Masafi to unveil Carbon Action Plan</title>
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<pubDate>Sat, 05 Jul 2008 12:56:28 +0400</pubDate>
<description><![CDATA[Masafi - one of the leading FMCG brands in the Gulf and Middle East - has announced it will launch its Carbon Action Plan this month.]]></description>
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