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<title>Rebranding: Going beyond the logo (part 1)</title>
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<description><![CDATA[While great misconception surrounds rebranding in the region, experts believe that it is wise to rebrand over time to stay tuned to a fast changing market. But when is it the right time for marketers to rebrand? And how can they make that move a success? Michael Hughes, Executive Director of Strategy in The Brand Union - Middle East, gives his views on that in this two-part report.]]></description>
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<title>Poor regulation hampers the Middle Eastern advertising industry</title>
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<pubDate>Tue, 08 Jan 2008 11:51:18 +0400</pubDate>
<description><![CDATA[The first step towards solving a problem is admitting that a problem exists. We in the advertising industry have more than our share of problems, but they are not without solutions.]]></description>
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<title>Brand-ish opinion</title>
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<description><![CDATA[Ben Cohen and Jerry Greenfield were long-time friends and hippies when they established Ben &amp; Jerry's Ice Cream. True to the hippie-dom of which they were a part back in 1978, their brand continues to be driven by a well-informed social and ecological conscience.]]></description>
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<title>The search for credible research</title>
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<description><![CDATA[The first step towards solving a problem is admitting that a problem exists]]></description>
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<title>The secret to standing out</title>
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<description><![CDATA[When someone invents a successful recipe, you can be sure everyone will want to imitate it. Visit any bookseller's website and you'll notice that, more often than not, they seem to replicate Amazon.com.]]></description>
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