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        Business intelligence (BI) isn't just for Fortune 1000 companies anymore. Thanks to pressure from regulation and the current business climate, SMBs are looking to BI to help them get a handle on their data. By David Brierley, Regional Managing Director of Cognos.
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        New services provide customers with key resources and expertise to help achieve BI standardization and enterprise performance management objectives. Cognos has announced new Cognos Global Customer Services initiatives developed to address the growing demand from customers for enterprise-scale standardization and performance management deployments.
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        This now includes Include Business Intelligence Competency. Expansion designed to help customers optimize the efficiency and effectiveness of the BI initiatives. Gartner projects 50 pe rcent of large enterprises will have a primary business intelligence platform for most reporting and analysis capabilities by 2012.
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        Cognos is continuing its strong industry momentum with the launch of two new performance solutions designed to help manufacturers drive more effective sales &amp; operations planning and trade promotions management. 
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        Cognos has launched two new performance solutions designed to help pharmaceutical companies improve clinical trials management and optimise sample distribution across the sales force to better meet corporate revenue targets. Clinical Trial Forecasting and Sample Optimization solutions help pharmaceutical companies coordinate financial and operational plans to improve resource allocation decisions.
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