Rua announces opening of Flagship store on Sheikh Zayed Road

Showcasing many of its most popular products the showroom was designed with a truly unique rustic theme complimenting its design of furniture and accessories.

Hameed Khawaja, the newly appointed retail manager for Rua, said, "From conception Rua has worked hard to develop a collection of distinctive designs, successfully achieving a timeless clarity that is evident throughout the entire range. Our extensive range of furniture and accessories combine simple clean lines with the rustic beauty of natural materials. Rua insists on top-quality design, craftsmanship and materials. The result is beautiful furniture, accessories and art that are exclusive to us. All products can be mixed and matched to create a truly unique result, suiting both contemporary and more traditional style homes. We also offer a full bespoke design service if required and our experienced interior design consultants are always on hand to help you plan the perfect room setting and turn your dream into a reality."

Apart from the product display, the showroom is equipped with qualified staff who will offer professional consultancy and solutions related to home furnishing. They also have a dedicated projects division on the first floor dealing with commercial enquiries.

Group Director Omar Mian, said, "We look forward to welcoming customers to our first furniture showroom in the middle east where they can find complete interior solutions for their homes, from dining tables to beds and from curtains to rugs we have it all under one roof".

He added, "The opening of the showroom is significant as it provides a bigger, more modern space for our product displays and showcase. With new offerings and a new strategy, we are happy to unveil our new Brand Identity, Rua Home. Our retail identity clearly communicates the evolution of our business as well as our commitment to our customers. I am confident that we will strengthen our existing customer relationships, as well as develop new ones."

As part of its commitment to the environment Rua Home insists all the wood used for their furniture is eco-friendly food and is a member of the Trees4Trees initiative.

A non-profit foundation established in Indonesia by responsible furniture manufacturers and their customers worldwide. Trees4Trees empowers local communities through partnership reforestation initiatives and related education programs.

By increasing the area of community planted and owned forests, livelihood assets are created, the negative effects of deforestation are reduced and the environment is renewed.