Samsonite brings 'Augmented Reality' display concept to Middle East

The Augmented Reality concept has been introduced at Samsonite's exquisite showroom at Dubai Mall. Augmented Reality is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality.

The introduction of Augmented Reality concept further reinforces Samsonite Middle East's commitment to innovation, not only in their world-class products and services, but also in the way they communicate and display the products at their stores in the region.

The new concept involves an Interactive TV on the store window, where customers watching the video imagery will feel transposed and step in to appear in the video, interacting and becoming a part of the reality. Samsonite ME also announced that the concept will soon also be introduced at other selected stores across the UAE and the Middle East.

In his comments on the new interactive concept, Subrata Dutta, Managing Director - South Asia and Middle East for Samsonite, said, "By bringing in the concept of Augmented Reality into the region - the first time such an interactive display has been introduced in our category across the region, our aim is to give an exciting and innovative new avenue for our customers to feel the Samsonite experience with us. We are proud to pioneer this type of virtual reality and window display in the region, on this scale."

He added, "This is a compelling initiative to engage with our customers and make it an interactive fun exercise. We will look at introducing the same at our other stores across the Middle East very soon. The concept is integral to our overarching campaign to strengthen our brand visibility and commitment to innovation across the region and beyond. Moreover, this gives a whole new meaning to the concept of window shopping in the Middle East!"

Samsonite has always been at the forefront for business and casual luggage, as well as travel accessories since 1910. Today, Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability.

Utilizing top designer expertise from around the globe, Samsonite has created unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler.