Samsung Electronics launches Smart camera 2.0 - WB250F

WB250F will be the key model as a new addition to the WB series of long-zoom models; it combines high optical performance and classic style with the enhanced connectivity of a SMART Camera.

Users can now experience a connected world by using the WB250F SMART CAMERA's Wi-Fi connectivity. Its AutoShare feature allows images to simultaneously be sent and saved straight to a smartphone or Tablet as soon as the photo is taken on the camera, via a Wi-Fi connection.This function has been designed for consumers with busy lifestyles and will automatically become the default setting once set up, allowing back-up storage and sharing of treasured memories in an instant. The external design of the WB250F SMART CAMERA aids in its streamlined connectivity with a standalone Direct Link hot key, which automatically executes on Wi-Fi functionality at the touch of a button. Users can assign their most loved wireless function to the key in advance for superior speed when sharing photographic memories with friends and family anywhere in the world through any Wi-Fi connection.

"The world of photography is changing, we believe that its future lies in connectivity and the ability for consumers' to share their moments with the click of a button without compromising on stunning picture quality. This ethos is at the core of our SMART CAMERA offering as we seek to deliver an incredible connected photography experience, enhanced capabilities and the usability of wireless features for consumers in the region," said Mr. Raj Varma, General Manager of the IT division, Samsung Gulf Electronics.

"The WB250F delivers a combination of crisp image quality and seamless connectivity that today's consumers demand from their cameras."

The new flagship camera in the WB long-zoom series, the WB250F, makes it easy for users to achieve excellent quality pictures from a camera that is stylish and classic in design. The WB250F boasts outstanding optical performance to make capturing great photos easy, with an 18x optical zoom, a 14.2 Megapixel BSI CMOS sensor and 24mm lens. Built with a classic design, it incorporates a hybrid touch interface consisting of touch LCD screen and five-way navigational keys, allowing users to manipulate controls to their preference. For photographers that want to make the most of this, a full manual mode option gives complete control over the camera's settings.

To make brilliant photography easy, the new WB250F camera also incorporates features such as Best Face, which automatically selects the best facial expressions from a burst shot to create group photos where everyone looks their best, as well as SMART Mode and Motion Photo features, allowing users to achieve pro-standard quality and creativity under any condition. With the addition of Wi-Fi capabilities, users can now share high-quality photos quickly and easily. The WB250F is completed with pop-up flash and is available across four stylish colors; white, cobalt black, gun metal and red.

By offering connectivity with the WB250F, consumers can download a unique Samsung SMART CAMERA App, which allows consumers to share images seamlessly between the SMART CAMERA and their Smartphones (available on both Android and iOS operating platforms). This feature builds on Samsung's commitment to a connected world and the consumer's love of applications for an effortless technology experience.

Consumers can use their smartphones to connect with the pre-installed Smart Camera capabilities via a Wi-Fi connection to manipulate, share and back-up images taken using the Camera.

Combining three different intelligent elements in one touch, the SMART CAMERA App, available on WB250F integrates the upgraded capabilities of Remote Viewfinder and Mobile Link as well as the new AutoShare tool, giving the consumer's more control.