Samsung boasts strong growth, launches new TVs (page 2 of 2)

With more and more people online, smart TV adoption is booming," Nair told AMEinfo, highlighting that web connectivity has been key to give TV a new lease of life.

Adoption is one thing, but Samsung are tracking whether or not users are actually adapting to intelligent features, such as motion control - with 300 possible motions detectable - and a new super-responsive voice control, which currently recognises 17 languages, including Arabic. Samsung smart TVs will respond to 'almost natural' speech - which will surely cross over to benefit business boardrooms.

"We're seeing that people are actually using the new features of our televisions, in particular the social networks. In countries where it's allowed, video calling is very popular. With a big screen, entire families can keep in touch at one time."

Nair believes that in Bahrain for example, where video calling apps have been fully embraced, apps such as Skype are helping to drive sales. Telco operator Zayn is even bundling Samsung smart TVs with their broadband connection, seeing a 'huge response'.

Roughly 300,000 apps are being downloaded every day on Samsung televisions with a drive to produce more local applications. The most popular from within the Mena region is Al Jazeera's news app, which shares on demand video content. The most popular app overall in the Middle East is YouTube.