Sandbox invites Global leaders of innovation and design to examine future of branding
- United Arab Emirates: Thursday, November 01 - 2012 at 13:13
- PRESS RELEASE
A day before the World Economic Forum (WEF) Summit on the Global Agenda takes centre-stage in Dubai, Sandbox, an exclusive global community of entrepreneurial spirits, will bring three members of WEF Global Agenda Councils and the Managing Director of brand consultancy Wolff Olins together in a panel discussion, to address the changing dynamics of business and branding.
The thought-provoking discussion will take place on Sunday, 11 November at The Pavilion Downtown Dubai on Emaar Boulevard. Sagarika Sundaram and Fereshteh Amarsy, Sandbox ambassadors in Dubai, will host the evening.
Sundaram, a creative strategist at Wolff Olins, will moderate the panel discussion. Sundaram said, "Businesses need to get over standardisation - been there, done that. What's next though? In a world where online peer reviews are the only true advertisements, brands need to genuinely touch a consumer's heart. Paradox and ambiguity challenge and excite humans, and it's time for brands to embrace these qualities in order to earn trust. We're honoured and excited to have pioneers and opinion-makers from across the world explore whether this holds true in different geographies."
Amarsy, founder of Community Cinema and Director of Special Projects at Meydan IMAX theatre, will introduce members of the first Dubai Sandbox class that evening.
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