Sandbox invites Global leaders of innovation and design to examine future of branding

The panellists will include Tim Leberecht, CMO of Global Design and innovation firm Frog (WEF Global Agenda Council on Values); Brian Collins, Chairman and Chief Creative Officer of COLLINS in NYC (WEF Global Agenda Council on Design Innovation); Sujata Keshavan, Chairman and Executive Creative Director of The Brand Union in Bangalore (WEF Global Agenda Council on Design Innovation), and Charles Wright, Managing Director of Wolff Olins in Dubai, UAE.

The thought-provoking discussion will take place on Sunday, 11 November at The Pavilion Downtown Dubai on Emaar Boulevard. Sagarika Sundaram and Fereshteh Amarsy, Sandbox ambassadors in Dubai, will host the evening.

Sundaram, a creative strategist at Wolff Olins, will moderate the panel discussion. Sundaram said, "Businesses need to get over standardisation - been there, done that. What's next though? In a world where online peer reviews are the only true advertisements, brands need to genuinely touch a consumer's heart. Paradox and ambiguity challenge and excite humans, and it's time for brands to embrace these qualities in order to earn trust. We're honoured and excited to have pioneers and opinion-makers from across the world explore whether this holds true in different geographies."

Amarsy, founder of Community Cinema and Director of Special Projects at Meydan IMAX theatre, will introduce members of the first Dubai Sandbox class that evening.