SAS successfully hosts seminar on 'Credit Scoring' to help strengthen market presence in Egypt

The event, which is part of the company's continuing move towards marking a stronger market presence in Egypt, threw the spotlight on the diverse portfolio of SAS products and solutions while at the same time discussed the latest trends in business analytics across a target audience of industry professionals from the region's thriving banking and finance segment.

Held in conjunction with OMS, the seminar highlighted SAS initiatives to help banks with credit scoring by using Enterprise Miner, which combines SAS award-winning data management, analytics and reporting capabilities to provide a powerful in-house credit scoring solution. The solution allows lenders to develop, validate, deploy and track credit scorecards faster, cheaper and more flexibly than any outsourcing alternative. Dwijendra Dwivedi, Senior Analytics Consultant, SAS ME gave key presentations on the importance of credit scoring and how it can help strengthen today's banking and financial institutions.

"Today's various industry verticals are now making key efforts towards recovering from the global economic gridlock. In fact, the banking and finance segment has already demonstrated key vibrancy and growth over the last few months. However, the segment is still burdened with key challenges like poor credit scoring,"

said Sherif Fathy, Channel Sales Manager, SAS ME.

"We have hosted this seminar to help local businesses here in Egypt to increase the level of awareness on the significance of understanding the need to grow their credit portfolio. During the event, our invited experts shared and discussed the importance of business analytics in credit scoring. The event demonstrates our commitment towards leveraging our strategic portfolio of products and solutions across the region's banking and finance companies and institutions."