Sharakah conducts 'Dynamic Entrepreneurship' workshop to businesswomen in Omran's income generating project 'Zaree'

The one day interactive workshop used games and case studies to further develop a deeper understanding and planning of cash flows and evaluating real life scenarios that may affect any business.

"It is one thing starting a business and it is another managing it through turbulence and a changing environment. Aside from promoting entrepreneurship, we believe that it is important for business owners to understand how to manage cash flow," commented Abdullah Al Jufaili

Abdul Wahid Al Farsi, VP External Affairs at Omran, said, "Based on a needs assessment, we realized that while the women of Zaree had the skills required to ensure the programme is a success, we also realized that they lacked the financial experience. As a result, we identified Sharakah to conduct a workshop that equipped the women with the know-how on financial management fundamentals, budgeting and book keeping. They are now able to make important decisions that will enhance their business and encourage its organic growth in the right direction."

Iman Al Salti, Zaree Team Leader, commented, "Before this workshop, I had little knowledge on developing cash flow statements for a business, now I understand that every transaction counts in a business. I also learnt that managing a business is not an easy task, there are so many internal as well as external factors that keep on changing and they in turn affect the business performance."

Established by Omran in association with the Ministry of Tourism and a group of local women, Zaree is a programme that aims to empower communities in Wilayat Khasab to become economically self-sufficient and self-employed through selling special tour packages exclusively to female tourists who wish to visit Khasab Castle and embark on a cultural experience of a lifetime.

Prior to the launch of the Zaree, Omran conducted a series of trainings programmes that empowered the women to lead and implement the programme successfully.