Sharjah Baby Friendly Emirate Campaign unveils online information portal
- United Arab Emirates: Monday, February 04 - 2013 at 09:12
- PRESS RELEASE
Under the patronage of Her Highness Sheikha Budoor bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), President of the Campaign and Honorary President of the Breastfeeding Friends Association, Sharjah Baby Friendly Emirate Campaign (SBFEC) has launched an online information resource this week.
Its goal is to keep pace with the latest trends in digital communication and reach a wider proportion of the public to increase awareness levels about the importance and benefits of breastfeeding.
Dr Hessa Khalfan Al Ghazal, Executive Committee Director of SBFEC, elaborated, "SBFEC is tremendously excited about the launch of this website, as it will target a wider audience with a wealth of information. This way users can easily access the details about the campaign and its different initiatives, the latest press releases, announcements, helpful tips, latest studies and upcoming events. Just as we encourage mothers to adapt to their baby's natural feeding timetable, we are also adapting to our users' natural timetable because they can access our portal whenever it suits their daily schedule - whether at home, at work, while in public or on the go while traveling."
The website will take on the role of a constant reference for all mothers or mothers-to-be on vital information pertaining to breastfeeding. It is positioned to be an indispensable resource of information at the fingertips of every parent, employer or healthcare professional that requires the information.
Sharjah Baby Friendly Emirate Campaign strives to make information and evidence on the benefits of breastfeeding both reachable and comprehensible. By using the internet to do so, SBFEC expects to increase awareness to a wider audience, making the website an invaluable and readily available resource.
Dr. Hessa Khalfan Al Ghazal, added, "As our society becomes more dependent on the internet as a source of information, we as health professionals should also adapt our methods to ensure our messages in line with this trend. In a way, our portal is like breastfeeding in that it feeds our hunger for knowledge, keeping our awareness at healthy levels."
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.