Sharp launches new 80 inch Aquos LED TV and latest Double French Refrigerator in Middle East

The company's new offerings are its way to demonstrate a luxurious modern lifestyle to its UAE customers this GITEX. Sharp's LED TV line-up offers unrivalled picture quality and impressive functionality exhibiting industry leading energy-efficiency.

While its new Double French Refrigerator carves a niche in the high-end luxury kitchen segment with its bigger size, attractive functions and impressive specifications.

The two new products are part of the "From Bigger to Biggest" products line-up which reiterates Sharp's position as the leader in LCD/LED TV category. In its 100th year since foundation, Sharp is dedicating its latest offerings to the modern family and its high-end urban needs. On one hand, Sharp's large TV products enhance the customer's home entertainment experience with the optimization provided by smart TV features. While on the other hand, it offers cutting edge appliances for today's sophisticated kitchen where the modern family increasingly spends more time together.

80 Inch "Real as life" Home Entertainment:

The full HD Japanese made panel, Sharp's flagship 80 inch model LC-80LE940X provides more than twice the screen area of an average 55-inch TV. It features Sharp's 4th Generation Quattron technology for better 3D viewing, plus direct LED backlighting and Aquo-motion Pro (240Hz) to decrease blur during fast-moving videos. It also boasts advanced Wi-Fi capabilities, which are further strengthened by Sharp's smart TV interface, allowing customers to enjoy applications such as Facebook, Twitter and YouTube. The interface also allows customized preferences which allow users to send photos, music and videos wirelessly.

"Our Big AQUOS series fulfills the demand for bigger screens while maintaining affordable prices and energy-efficiency," said Mr. Hiroshi Sasaoka - Chairman at Sharp Middle East FZE. "The 80-inch AQUOS LED TV meets the consumer's need for bigger flat panel TV. It is stylish, offers stunning picture quality, sound quality and we are proud to introduce it for the first time to the Middle East," continued Mr. Sasaoka.

"We are always seeking to strengthen our presence in the GCC and Levant Region and our team is going through continued year-on-year growth supported by strong sales of our LCD TVs and other consumer electronics pillar products such as fridges, ACs, and PCI products. More regional offices are being established to better cater to key markets across Africa and we are also growing as a team with more than 100 staff working for us in the MEA CIS region", he adds.

Must-have for any modern Kitchen:

Sharp's new Double French Refrigerator SJ-FS85V features 4 doors, a touch panel control and eco-friendly and long lasting LED lighting. It offers a total of 724 liters of usable capacity for food and beverages storage. In addition, the refrigerator is equipped with Sharp renowned Plasmacluster Ion technology (PCI) to ensure hygienic refrigeration and help keep food fresh for longer. PCI Technology reduces levels of undesirable contaminants in the refrigerator's interior such as airborne mould, fungi and adhering bacteria.

The AQUOS LC-80LE940X Television features:

• 80-inch Class (80-inch diagonal) - more than double the screen area of a 55-inch Class TV;
• Full HD X-Gen Panel - a unique leading edge technology designed with advanced pixel control to minimize light leakage and wider aperture to let more light through
• UV2A Technology - for high precision picture with fast control of the liquid crystal molecules to ensure uniform alignment
• Quattron - delivering unprecedented reality in natural colour gradations for a high-precision picture with low power consumption.
• Quad Pixel Plus 2 - improves picture quality details using interpolation with special correction and by processing to remove jagged edges.
• AquoMotion Pro - The number of frames in the picture is increased four times, motion blur is reduced for an overall better image clarity.
• MHL - Mobile High Definition Link
• Sound Quality - Audio Engine by Yamaha achieves genuine 3D surround
• Smart TV - delivers customized Internet content and live customer support via Wi-Fi to enjoy apps like Facebook and Twitter;
• USB Inputs - enable viewing high-resolution video, music and digital photos on the TV.

LC-80LE940X is now available starting September 24, 2012 at selected retail stores across the UAE.

The Double French Refrigerator SJ-FS85V specifications:

• Capacity: 724Ltrs
• 4 Glass Doors Smart French Refrigerator
• Touch Panel Control
• Automatic Ice Maker
• Optimized Cooling System - High sealed Vegetable case
• Eco-mode
• Plasmacluster Ion Technology
• Eco-friendly & long lasting LED lighting
SJ-FS85V is now available.