Shift Leasing opens a unit in JAFZA

This office will address all the needs of companies operating in the Jebel Ali Free Zone whilst also supporting the requirements that come in from companies within the periphery including JLT, Tecom, etc.

"Customer understanding is at the heart of all our initiatives. This move into the free zone is no exception. We believe that this new location will help us get closer to our existing and prospective customer base, understand their needs better and deliver solutions that are meaningful for their business. It's a proud moment for us to be expanding our network in the UAE now to 7 different strategic locations", remarked Ashish Nanda, General Manager, Shift Leasing & Car Rental.

Shift operates a fleet which now is more than 3500 vehicles, growing by the day. Combined with technology that resonates best with the very finest in customer service and human capital that revers the service aspect, over the last few years, Shift has etched an indelible impression on its universe of more than 500 customers including but not restricted to MNCs, regional powerhouses and SMEs in the extremely competitive UAE environment.

"While the mind is on running a successful business, the heart is in the people. Intangibles like dedication, passion & enthusiasm which cannot be commoditised is at the fulcrum of our rapid progress. The team at Shift has married into the vision of delivering the highest CLV (Customer Lifetime Value) and they live that marriage, day in and day out. So what our customers experience is a ripple effect, from the heart to the heart,' continued Nanda.

Shift Leasing is part of the multi-billion dollar conglomerate, the AW Rostamani Group with interests straddling automobiles, real estate, trading, etc. With a team strength of close to 100, it is poised to be one of the pioneers in the car leasing & rental industry in the UAE.

'If you allow me a cliché, I would say, we are not in the numbers game. But, having said that, if our universe of customers is growing, our team strength is increasing, our number of locations is expanding and our fleet is being continuously augmented, then the numbers do have a solid story to tell,' concluded Ashish Nanda.