Shift LLC ignites audio revolution as exclusive distributor for SMS Audio in Middle East
- United Arab Emirates: Monday, September 17 - 2012 at 16:15
- PRESS RELEASE
In a ground-breaking deal, leading distributor Shift LLC has been contracted as the exclusive distributor for SMS Audio, a premier brand of headphones and earphones. This partnership will literally be music to consumers' ears, especially given that SMS Audio is owned by global music maestro 50 Cent, a multiple platinum and Grammy award winning artist.
SMS Audio's products encompass a versatile range of wireless and wired headphones and earphones, under its sub-brands: "Sync by 50" and "Street by 50".
The SMS Audio brand has achieved considerable success in 50 Cent's home territory of the USA, as well as Oceania (Australia, New Zealand); Scandinavia (Norway, Denmark, Sweden); Western Europe (France, UK, Ireland, Netherlands) and South Africa - with upcoming expansions to Italy, Spain and Portugal. This success is anticipated to skyrocket when SMS Audio launches in Dubai, given the cosmopolitan population and eclectic mix of musical tastes.
Owner of SMS Audio, 50 Cent expressed his optimism, "I'm really looking forward to this launch, because in many ways Dubai is like music: it has a universal appeal, and like music it unites all cultures and knows no boundaries. We are thrilled to have a partner like Shift LLC, who shares our passion for innovation. In my tours around the world I have discovered that every culture has beautiful music in its own unique way. So all music enthusiasts deserve to hear their favorite songs in the purest quality possible, because it connects with them on an emotional, social and artistic level."
Shift will distribute SMS Audio products exclusively through Virgin Megastores across the Middle East and Africa for two weeks, making it more convenient for consumers to access the diverse selection.
Mazen Khanafer added, "We are playing our part to help the region as a whole and the UAE in particular elevate its electronics market into the global trendsetter. All music lovers have every reason to be upbeat, because our products will be real crowd pleasers."
Underlining the immense significance of the local market, 50 Cent is making a special visit to officially launch the brand at Gitex Technology Week. He will be accompanied by the Managing Director of Shift LLC, and the two will hold a joint press conference to announce their partnership.
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