Shift LLC ignites audio revolution as exclusive distributor for SMS Audio in Middle East

Managing Director of Shift LLC, Mazen Khanafer, was delighted with the new partnership and elaborated, "Music is all about harmony, so we are thrilled to have a partner like SMS Audio whose aspirations are in perfect harmony with our vision. For a celebrity of 50 Cent's pedigree to entrust Shift LLC with his brand's distribution speaks volumes about our reputation. We are amplifying our presence in this billion dollar industry, and the "next generation" products which we distribute will greatly reward our customers."

SMS Audio's products encompass a versatile range of wireless and wired headphones and earphones, under its sub-brands: "Sync by 50" and "Street by 50".

The SMS Audio brand has achieved considerable success in 50 Cent's home territory of the USA, as well as Oceania (Australia, New Zealand); Scandinavia (Norway, Denmark, Sweden); Western Europe (France, UK, Ireland, Netherlands) and South Africa - with upcoming expansions to Italy, Spain and Portugal. This success is anticipated to skyrocket when SMS Audio launches in Dubai, given the cosmopolitan population and eclectic mix of musical tastes.

Owner of SMS Audio, 50 Cent expressed his optimism, "I'm really looking forward to this launch, because in many ways Dubai is like music: it has a universal appeal, and like music it unites all cultures and knows no boundaries. We are thrilled to have a partner like Shift LLC, who shares our passion for innovation. In my tours around the world I have discovered that every culture has beautiful music in its own unique way. So all music enthusiasts deserve to hear their favorite songs in the purest quality possible, because it connects with them on an emotional, social and artistic level."

Shift will distribute SMS Audio products exclusively through Virgin Megastores across the Middle East and Africa for two weeks, making it more convenient for consumers to access the diverse selection.

Mazen Khanafer added, "We are playing our part to help the region as a whole and the UAE in particular elevate its electronics market into the global trendsetter. All music lovers have every reason to be upbeat, because our products will be real crowd pleasers."

Underlining the immense significance of the local market, 50 Cent is making a special visit to officially launch the brand at Gitex Technology Week. He will be accompanied by the Managing Director of Shift LLC, and the two will hold a joint press conference to announce their partnership.