Signature Studio launches in Dubai tailoring sophistication and culture into haute couture

Today, the overwhelming number of independent brand stores in Dubai, and across the UAE, has created a gap in the market for independent multi-brand fashion boutiques such as the newly launched Signature Studio, which carries a wide range of creative elegance from reputed young designers at carefully chosen prices.

Signature Studio's aim is to style the modern sophisticated Emirati and Pakistani woman with clothing, jewelry, and footwear designs of the highest quality, whilst also making high-end fashion affordable and easily accessible to its customers.

Anna Shoaib, Owner, Signature Studio, said: "Residing in the UAE for the past 2 and half years, we have noticed that shopping enthusiasts, particularly Emirati and Pakistani women appreciate a personal touch to meet each of their unique needs. The designers we feature at Signature Studio spend a lot of time and effort to create classy and trendy designs that showcase true elegance. We consider them partners in our new venture in Dubai, and look forward to servicing the modern woman in the UAE with excellence in cultural and ethnic fashion."

Designers and fashion labels in attendance at the recent launch of Signature Studio included: El Deseo by Fatma Al Majid, Khalid Al janabi, Khalood Bin Arab, Kaam, Ethnic Couture, Janie Liang, Shehna Hussain, Zai Libas, and Crystellia.

Fatma Al Majid, Owner, El-Deseo, said: "Signature Studio creates a rewarding experience offering unparalleled style. I take the pride in introducing my fashion label, El-Deseo, which portrays effortless feminine styling. The line reinvents fashion with its globally accepted collections, a combo of eastern and western vibrant mix, with clothes doing the talking to you."

In addition to having access to stellar creations by some of the region's rising fashion designers, Signature Studio will offer boutique patrons services that will include: a personal stylist, custom tailoring, and invitations to frequent exhibitions on new collections, allowing them to keep up with the evolving trends in a constantly changing fashion industry.

Kanchan Dawani, Ayeza Mariam Mir, and Amal Butt, designers behind the fashion label KAAM, said: "At KAAM we bring to you an emblem of craft with creativity by joining hands with Signature Studio to share with Dubai the versatility of Pakistani craftsmanship in fashion. At the studio you will find KAAM's trademark - our unique style of work depicting Ralli (craft of Pakistan) with modern cuts. To cater to a multi-cultural place like Dubai, KAAM offers culturally defined clothes fused with energy, color and modernity. Signature Studio is a fashion outlet that will prove to be a mini fashion world in Dubai with KAAM adding different flavors of style to it."

Signature Studio provides a perfect platform for young aspiring designers to present their collections and find loyal customers in the UAE. Currently the store has collections from designers such as: DNA by Nomi Ansari; Mausammary; Nargiz Hafeez; El Deseo by Fatma Al Majid; Maryah Dada; KAAM; Mav's Couture; Sarah Yasir; Tooba Ishtiaq; Sfs Couture; Janie Liang; Khalid Al Janabi; Ethnic Couture; Sns; Maria Rao; Maliha Shauqat; Flairs; Najma Zubair; Khalood Bin Arab; Kaukab's; Sammy K; Shehna Husaain; Marya; Zarri; Fiction Concepts; Narangee; Cimyra; Ovais; Sarah Shahid; Saba Gauri; Madiha Couture; Crystellia; Purple Patch and Zara - Bahr Al Noor's 'Luxury Prayer Collection'.

Nema Sheikh, a Signature Studio customer, said: "Signature Studio is a one-stop-shop for my traditional outfits for my fashion needs. The designers there are well known for their cuts and style. The collection present at the store caters to ever occasion, and ranges from daily wear to party wear. The location is perfect, and easily accessible from Sheikh Zayed Road. The prices are affordable, encouraging one to shop more."

Signature Studio is easily accessible with reasonable prices for every Emirati and Pakistani fashionista who wants to re-vamp her wardrobe and give it an ethnic mix with contemporary designs. The store provides the modern ethnic woman with stunning designer creations from pret wear, casuals, semi formals, formals, jump suits and abayas, to jalabiyas, kaftans, footwear, jewelry and much more.