Silah Consulting to help businesses grow market share

Silah Consulting will provide a broad range of services focused around Customer Experience Management.

Working with top global experts in the fields of call centre strategy, customer experience management and outsourcing, who will pool in their international knowledge and state-of-the-art research resources, Silah will help businesses in the Gulf grow their market share and profitability.

Joe Tawfik, CEO, Silah commented on the need for such a service in growing private sector businesses in the region. "The current business environment is challenging in Bahrain and it does not look like it's going to get easier in the near future. Companies are faced with the difficult task of growing their business in this challenging environment. Our consultancy service will provide companies in Bahrain with an opportunity to grow their bottom line with minimal investment."

"Our customer experience implementations can have a high return on investment since they often create a point of differentiation for our clients in the marketplace. Our implementations are designed to generate higher customer satisfaction levels that will quickly translate into higher customer spend and loyalty. There is almost no company that can match Silah's level of expertise in this field," said Tawfik.

"Silah's Customer Experience Management techniques have been tried and tested across the world. Companies using Silah Consulting will benefit from solutions that are based on proven best practices of more mature markets," added Tawfik.

Paul Scott will be the Lead consultant for Silah Consulting. Paul Scott is a senior member of Merchants, a Dimension Data company and key shareholder in Silah. Paul is recognized as a leading global authority on the subject of Customer Experience Management and related topics such as Contact Centre and Customer Services Outsourcing strategies. Paul has over 20 years of experience as a consultant in the field, and has worked in the Middle East for the last 5 years.

"We are fortunate to have Paul on our team and I am confident of the value that Paul and his consultants will be able to bring to Bahrain," said Tawfik.

Silah Consulting will examine all the customer touch points for any B2C client including retail outlets, interaction kiosk, billing, web interfaces, social media channels and technology. Using their proven methodology, Silah Consulting will be able to evaluate if a company's brand promise lives up to its customer's expectations.

"Our goal is to implement solutions that will not only deliver to customer expectations but exceed it. The aim is increase the number of loyal customers and in turn increase profitability," concluded Tawfik.