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Smartphones to generate $689bn offline sales by 2016
- Middle East: Wednesday, August 08 - 2012 at 12:30
Deloitte has said smartphones currently influence 5.1% of annual retail store sales, translating into $159bn in forecasted sales for 2012, Saudi Gazette has reported. Based on consumers' smartphone use, mobile's influence is expected to grow to represent 19% of total store sales by 2016, amounting to $689bn in mobile-influenced sales, the firm said. By comparison, industry estimates suggest direct mobile commerce sales will pass the $30bn mark by that time.
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