Smartphones constitute 8.4% of total cellular handsets in Egypt, reveals Arab Advisors survey

The Arab Advisors Group concluded a ground breaking survey of cellular users in Egypt probing Smartphones adoption and usage. The survey revealed that 52.7% of Egyptian Smartphone users use applications. Of these respondents, 66.7% prefer applications in the English language.

A new major cellular phone survey of cellular users in Egypt was conducted by the Arab Advisors Group during September of 2012. The survey report, "Egypt Smartphone Survey 2012" was released on October 31, 2012. The report covered several areas including: General cellular usage habits, Smartphone adoption and usage patterns, Smartphone awareness, cellular handset brands and models in addition to availability of tablets, satellite TV, pay TV, fixed line and Internet connection at home among respondents. The report has 58 pages and 71 exhibits.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the three cellular operators in Egypt: Vodafone Egypt, Mobinil and Etisalat Misr. The survey results encompass answers from 765 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team and included randomly re-calling respondents for authenticity. The survey yields a confidence level of 99% with a margin of error of less than 5%.

The Arab Advisors Group conducted five other similar surveys in Jordan, UAE, Saudi Arabia, Kuwait and Lebanon.

Any investment in this report will count towards attending Arab Advisors' 10th Convergence Summit on June 3 & 4, 2013 at the Four Seasons Hotel in Amman. Zain is the main sponsor of the summit. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge.

"When respondents were asked about their cellular handset brands, Nokia was in the lead (of the total handset base). Samsung ranked second while generic Chinese brands came in third," Ms. Noura Abdulhadi, Arab Advisors Project Manager, commented.

The Arab Advisors Group divided the survey questionnaire into the following main sections:

• General information on respondents
• Availability of satellite TV, pay TV, fixed line and Internet connection at home
• Internet usage and e-commerce
• General cellular usage habits
• Cellular handset brands
• Smartphones adoption and usage patterns
• Smartphones awareness
• Availability of tablets at home
• Detailed analysis of cellular handset models

The Arab Advisors Group's team of analysts in the region has produced over 3,120 reports on the Arab World's communications and media markets.

To date, Arab Advisors Group has served over 670 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.