SME Retailers could miss out on potential billion dirham

Tech savvies and growing use of smartphones credits to the growth of online shoppers; with an increase of over 150 million internet users within GCC and growing.

The internet will change the retail landscape and prove monetarily viable as retailers can reach a growing and wide 'as well as global' audience while keeping costs to the minimum.

Buzinessware also sees great potential for businesses in the region; as consumers look at convenience and the best possible bargains/ deals online.

As a result, Buzinessware unveils 'Shopware' to promote entrepreneurship. The ecommerce solution empowers budding entrepreneurs and SMEs to own an online shop in the Middle East; requiring no technical/programming knowledge. 24x7 local support Affordable, convenient, and secure; it offers several salient features needed to target and promote to online shoppers. Retailers can easily have a branded and life-like store with a click of a button. Furthermore, Search Engine Optimization 'SEO' interface will help drive continuous traffic to the site.

"Retailers need to embrace online as part of their operational/ marketing strategy to boost sales; as well as meet the changing dynamics of today's consumer. The Internet offers a ready marketplace and an ability to reach a vast and global audience," said Sajid Iqbal, Cofounder and Director of Strategy and Operations, Buzinessware.

"Our expertise positions us to offer an all-in-one e-commerce platform in the UAE. Suitable for new entrants into eCommerce, Shopware allows retailers to own an online shop instantly with several in-built, secure and uncomplicated features without huge upfront and ongoing costs," added Sajid.

Developed by Buzinessware and partnered with trusted third-party vendors, Shopware truly offers a rich shopping experience. Some of the features include various customizable design templates, inventory control, shipping and logistics, secure payment methods, and e-vouchers amongst others.