Snipp expands mobile marketing and social media offering to Kuwait, Middle East

Under a strategic sales agency agreement, Snipp has appointed Middle East digital marketing pioneer Aya Kabbara to spearhead its client-facing activities initially focusing on Kuwait.

Ms. Kabbara serves as the Co-founder and Managing Director at Digitus Marketing. Digitus Marketing assists organizations develop full-cycle interactive and social media marketing solutions by providing a combination of agency side services and in house technology remedies. Earlier, she worked in the advertising and communications space at companies such as Leo Burnett, CNN and Alrai TV.

Snipp recently kicked off its Middle East commercial operations with two successful high-profile campaigns in Kuwait with Asnan Tower, the Biggest Dental Center in the Middle East. Snipp is currently in conversations with a range of regional media companies and marketing agencies looking to introduce innovative mobile solutions based on its proven globally deployable Mobilize Me technology platform. The platform provides the widest set of mobile tools to marketers available in the market today. It supports every form of mobile activation - from QR/Tags, NFC, to Augmented Reality.

Advertisers can use the platform to specify a rich set of actions that can occur with a user's mobile phone — everything from receiving an email, video, voice response, to complete sales tactics including couponing, social media campaigns and loyalty programs.

With mobile phone subscriptions already exceeding 260 million, current growth in Middle East mobile subscribers outpaces North America and Europe combined according to Ericsson. Moreover, Nielsen sees total advertising spend in the Middle East increasing at double digits, while Deloitte expects digital advertising there to grow at an annual rate of 35% in the next three years.

Atul Sabharwal, Co-founder and CEO of Snipp noted: "Kuwait is a bridgehead for us in the Middle East. Our market entry follows the strategy to expand Snipp's footprint across the most dynamic advertising and mobile markets in the World with experienced regional partners. Such markets also include India and Mexico, in which we just entered in a strategic partnership with Virket, a marketing agency that serves high profile companies such as Seccion Amarilla, controlled by industry titan Carlos Slim. We are excited to benefit from Aya Kabbara's extensive experience and industry network as we start scaling our services in the Middle East."

Aya Kabbara, Co-founder and Managing Director of Digitus Marketing said, "In using Snipp's Mobilize Me platform, we can marry offline and online marketing solutions we build for our clients across a range of industries in Kuwait and the Middle East. There is a big excitement surrounding mobile phones in our region and Snipp makes that excitement a marketing reality. Their creativity and ability to execute new campaigns within days will be key assets as we aim to play a leading role in shaping the mobile marketing industry in the Middle East."