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The Social Engagement Optimisation shift - a new normal?
Video: We have, for many years, understood the importance of SEO (Search Engine Optimisation) as a way of driving traffic and promoting a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation. Steven Bond spoke to Scott Hicks, Client Partner at Facebook Mena, about Facebook's work with large companies in the region, and the reality that people trust other people more than brands.
Duration: 4:34 | Subscribe in iTunes | Popout
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Related: The written Q&A with Scott Hicks
Steven Bond, ReporterMonday, March 25 - 2013 at 09:44 UAE local time (GMT+4)
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This article was updated on Tue Mar 26 2013.
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