Social media expert Richard FitzGerald joins Mindshare UAE

After completing a degree in Economics & German at University College Dublin (UCD), Richard completed an online marketing diploma at Dublin Business School (DBS).

FitzGerald then assumed a number of positions in marketing, gaining expertise in utilizing social media for marketing purposes and making his own contributions to the development of the field.

At MEC, FitzGerald led efforts to harness the influence of social media enthusiasts for campaign-oriented blogger events, Twitter competitions, and live content publishing.

FitzGerald has worked on social media strategies for such prominent international and United Kingdom-based brands as Wilkinson Sword, Right Guard, Lloyds Banking Group, Specsavers, United Biscuits, Coca Cola, Aer Lingus, and many others.

"Richard FitzGerald is a true believer in the power of social media in today's world," commented Elie Haber, Managing Director of Mindshare UAE.

"He has the kind of passion for these platforms that will be incredibly valuable here at Mindshare. What he has done on both a personal and professional level with social media has made him stand out, and we believe that he has the potential to be an industry thought leader when it comes to new media marketing."

Mindshare, part of the WPP global communications group, was launched in 1997 and now has over a 100 offices around the world. In October 1999, Mindshare MENA was the first independent agency launched in the region. Today Mindshare has over 13 offices in 10 countries across the GCC, Levant and North Africa.

Mindshare works collaboratively with clients to increase brand awareness among consumers. The goal is to heighten brand recognition and exposure - thereby increasing profits - by creating unique solutions for clients' communications challenges.