Societe Perrier signs Lightblue
- Lebanon: Sunday, March 17 - 2013 at 13:14
- PRESS RELEASE
Societe Perrier, the International online source for nightlife and culture, has signed an exclusive deal with Lightblue agency to handle all of their experiential activations, events and online promotions for the Dubai based division.
Djamel Touaibi, Market Development Manager, Zone Middle East & Africa, Nestle Waters M&D Perrier & Vittel said, "We have seen the achievements that working with Lightblue helps to accomplish here in the region, and as we are looking to expand the name and brand in Dubai as an area of global importance, the winning pitch allocated Lightblue as Societe Perrier Dubai's handling agency, as it showcased their achievements, history and expertise. We are going to be specifically looking to further the Societe Perrier label through unique and consumer targeted activations and events across the UAE."
David Balfour Creative & Managing Partner of Lightblue said, "We are delighted to have the opportunity to help take Societe Perrier to the next level in Dubai, and to position Dubai on a global platform with influential pillars such as nightlife, culture and fashion. The creative dimensions that Societe Perrier engages in and develops are synonymous with our brand experience and consumer engagement channels here in the UAE."
Lightblue currently has offices in International locations with the head office located in Dubai, UAE, in the UK in Glasgow, Scotland and Internationally in Melbourne, Australia.
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