Sony creates immersive musical experience with new MDR-1 headphones

Available in standard and Bluetooth wireless versions, the new MDR-1 headphones is a result of a unique collaboration with Sony Music Entertainment.

Combining Sony Electronics' expertise in superior sound quality, comfort, and beautiful design with Sony Music's knowledge of current music trends, the new MDR-1 premium headphones deliver an enhanced acoustic design allowing listeners to hear the music the way artists intended it to sound in the studio.

Music lovers will now have more reason to rejoice with the introduction of the new headphones range by Sony which embody Sony's 50 years of design innovation.

Sony engineers and music artists identified the critical 30-40Hz sub-bass region that typifies today's music styles and developed an enhanced Beat Response Control design for the new MDR-1 headphones, featuring a closed back for maximum isolation and exceptional bass response. With enlarged air vents at the back of each driver, music lovers experience a quick and rhythmic low frequency response.

Top-notch sound quality
Featuring a newly developed 40mm Liquid Crystal Polymer (LCP) film diaphragm, the MDR-1R delivers optimum rigidity, lightness and higher internal loss that is essential for a balanced, highly accurate reproduction of today's up-front vocals, mid/high range details, as well as rich, powerful lows and extended highs. The high-definition driver assures ultra-wideband audio performance extending from 4Hz - 80kHz matching today's high resolution music sources.

The MDR-1R headphones are designed for long-term wearing comfort with pressure-relieving ear cushions, providing a supportive, wrap-around feel, as well as highly effective acoustic seal, further reinforcing the headphones' powerful sub-bass reproduction. There is also a unique hanger structure that moves the headphones' housing axis inward for the ultimate in stable fit and comfort. The silicone rings between the ear cups and headband ensure rattle free enjoyment of the most detailed musical passages.

Featuring grooved serrations on its surface, the MDR-1R headphones provide an innovative design that eliminates friction between cable surfaces and reduces the source of frustrating tangles.

First Sony Bluetooth Headset with NFC Technology
The MDR-1RBT Bluetooth headset brings the same innovative sound processing technologies to music lovers who demand the ultimate in sound quality without wires. It's the first Bluetooth model to feature One Touch by Sony incorporating Near Field Communication (NFC) technology, eliminating the cumbersome process of pairing and connecting; just touch compatible devices to the headset to instantly establish a wireless connection without the need for any Bluetooth or Wi-Fi set-up. The headphones also offer up to 30 hours of battery life between charges.

Availability
The MDR-1R standard headphones and the MDR-1RBT Bluetooth wireless headphones are currently available at all Jumbo Electronics showrooms and other leading electronics retailers in UAE.